IBM's
Web Design Guidelines
Welcome to the IBM Ease of Use Group's guidelines for creating easy-to-use Web
interfaces. Achieving ease of use is essential for any site competing for
business on the Web. The competition is only a couple of clicks away, and if
users become dissatisfied, they can simply go elsewhere. However, by following
these guidelines and using a user-centered design process, businesses can retain
current customers and attract new ones.
Who is the audience for these guidelines?
This information is most valuable for novice and intermediate level Web
designers, but contains tips and other information that may be useful to more
experienced designers. As we continue our research and add more information to
these guidelines, we hope to make them increasingly useful to experienced
designers.
Introduction Clarifying
how to use these guidelines.
Planning Getting
started on a Web design project.
User
Analysis -
Competitive and
Market Analysis -
Strategy -
Content -
Development Tools and Technology -
Schedule of Time
and Resources
Design Creating
the framework for the site.
Structure -
Navigation -
Text -
Visual
Layout and Elements -
Media
Production Building
all the pieces.
Preparation -
Browser
Compatibility -
Creating Images -
Cascading
Style Sheets -
Final Testing -
Rollout
Maintenance Make
it a site worth coming back to.
Administration -
Advertising Your
Site m-advertising.htm
e-Commerce
Topics Selling
goods and services online.
Customer
Support -
Trust -
Product
Navigation -
Product
Information -
Purchase
Transaction
Bibliography Research
cited in these guidelines.
